Latcom, a global media trading company specialized in OOH, DOOH and Programmatic, presents its development of dynamic ads so that the millions of fans who cannot travel to Qatar experience the world cup minute to minute ‘Qatar in real time’ gives brands the possibility of accompany their audiences with messages that allow data and target audience to be combined in real time, and adjust to different variables such as weather, daytime, traffic, temperature, interactions on social networks, among others, to obtain precise customization for your ads, especially during the matches of your selection.
Latcom will develop for each country, and each advertiser, a media mix with dynamic ads presented in two modules. One for Latam –Brazil, Argentina, Uruguay, Ecuador and Mexico; and another for Europe, covering England, Spain, France, Germany, the Netherlands, Switzerland, Belgium and Poland. All this with a plan that includes the best mix of OOH and DOOH media.
“In the last FIFA World Cup Russia 2018, more than half of the planet’s population watched some broadcast of the matches, it is the event that concentrates the largest audience worldwide, with almost 4 billion people following the event. This is a real opportunity for brands around the globe. It is a beautiful challenge to reach the millions of world cup fans with Qatar in real time. Through this dynamic advertising we create the opportunity for customized interactions between the brand and consumers, where the advertiser can define the variables to achieve a communication with a proactive and more empathetic arrival that provides better performance. In this way, the message is accompanied by a service to the audience that has to do with informing in real time the development of events during the matches of each team”, comments Valentín Bueno, CEO from Latcom.