SPAIN – Madrid

Objectives:

• Communicate the opening of a new concept for a Phygital space.
• Incent the visits to the store with the download of a QR/WEBSITE
• Special actions in key areas to generate impact and brand awareness.

Special assets:

Special actions on bus shelters and vinyling of the lobby in the Gran Vía subway stations

McDonald’s ARGENTINA

4 cities:
Buenos Aires (Mar del Plata, Villa Gesell)
Misiones (Posadas)
Córdoba (Villa Carlos Paz)

Objective: Create Brand Experience in several vacation destinations.

INTEGRAL STRATEGY: Generate impact through disruptive actions – Promote brand’s buzz marketing

Markets: Chile, Peru and Colombia

Objetive: 

Communicate the 100^th year celebration of N°5.

BTL activation with LED screen and projection in malls.

Markets: Ecuador, Uruguay, Argentina, Peru and Chile

Objetive:

• Work brand preference.Increase app downloads.
• Communicate promos and discounts to activate orders through the app.
• Work the segmentation and call to action in selected micro zones by city.

Special assets:
Drones, Murals, Promoters, BTL Activation, Embellished Units and Sanitizers.

Markets: Argentina and Uruguay

Objectives:

• Position the bank during the summer as the bank that offers the best gastronomic discounts during the season.

Special Assets:
Promotions and giveaways

Markets: Argentina and Uruguay

Objectives:

• Reach specific target audience at popular summer locations 
• To generate brand recognition in specific areas at the most important cities.

Special Assets:
BTL activation, personalized assets, fly banners, promotions, flags, umbrellas, beach chairs

Market: Colombia

Objectives:

• To increase audience during the cycling programs transmitted by ESPN. 
• To achieve brand experience by means of the interaction with the public target.
• Brand presence in important areas of Bogota and Medellin.

Special Assets:
App, Floor Graffiti, intervened supports, games and awards

Markets: Mexico, Argentina and Brazil

Objectives: 

• To generate awareness and to mobilize audience to see the movies.
• Position the movies as a must see movies.

Special Assets:
Wall murals and intervened supports

Markets: Peru, Uruguay, Argentina and Chile 

Objectives:

• A campaign for DIRECTV during the summer in four countries in Latin America
• Support products such as Pospago, prepayment and GO reaching their sales   targets.
• Generate Brand Awareness.

Assets:
Special assets, fly banners, promotions, flags, umbrellas, beach chairs