OOH formats are divided in six categories that share the same characteristic: intercept and impact moving consumers.

Outdoor

Outdoor

  • Includes all advertising elements located in the main avenues and city streets, like billboards and Street furniture.
  • They can be impactful, and generate coverage and frequency according to their particular characteristics.
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Indoor

Indoor

  • These elements are located inside shopping centers, movie theaters, metro stations, bus terminals, building elevators; and point of sale places.
  • They reach a captive audience for longer periods of exposure time, allowing them to share a greater amount of information.
See

Digital

Digital

  • Is the latest innovation in outdoor advertising.
  • The interactive capabilities, the sound, the movement transforms it into a category all of its own.
See

Transit

Transit

  • These types of advertisements are placed on transportation vehicles such as buses, metro, taxi cabs, etc., whose main characteristic is the ability to travel through different routes and destinations.
  • It is one of the most efficient ways to generate coverage at a lower cost per contact.
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Cinema

Cinema

  • Advertising exhibited in entertainment centers effectively reaches a responsive, committed and expectant audience.
  • Includes on-screen advertising, candy & tickets, floor graphics, events, sampling and special productions, among others.
See

Mobile

Mobile

  • Advertising through mobile platforms such as smartphones and tablets that complement OOH advertising.
  • Includes apps, MSN, MMS, QR codes.
See